How the rationale is written and how to present your final work.
May come in handy sometimes: http://www.behance.net/gallery/Omni-Identity/1056313
Quote from the site:
- Omni Identity
- Objective: To design a logo for a fictional company, sub-logos, choose color, a name, and implement design onto item.
Statement: I chose a technology line company fictionally named "Omni", which relates to Omni-Directional (any direction). The logo represents any direction, flexibility, speed and perfection. The loop, bend and curved areas represent flexibility. Speed is represented by the inside half loop. It also is an abstract "9" which indicates it's perfection as 9 being the last single digit number. Any direction may be 360 degree's, in which 3+6+0 = 9. The sublogos represent a specific product line, Omni THREE as a media device and Omni CHAT as a communication device.
Notes - This was also a collaborative piece with a fellow friend, Myles Hundley. Thanks for him for helping create theconcept design for the Mp3 media player, and creating 3D models and renders of the concept design.
Here is the link of the site again: http://www.behance.net/gallery/Omni-Identity/1056313
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